Author, Professor, Advisor, Chair, The Next Practices Group
One of the pioneers of social media marketing, Bob Pearson is globally recognized as a marketing visionary who is driving “pragmatic disruption” in the new world of what is now called Social Commerce.
Bob is Chair of The Next Practices Group, LLC, a new founder-driven consulting firm that works to advance innovation and develop the “next practice” in clients’ respective fields to create an advantage for their strategies and operations. He has played a key role in building two media firms that are ranked in the top 50 worldwide (GCI Health and W20 Group). Bob led the creation of the Fortune 500’s first global social media function at Dell and has served as a global leader in communications at Rhone-Poulenc Rorer (now Sanofi) and Novartis.
He has written four books based on his experience in the public and private sectors. Two relate to digital media innovation (PreCommerce and Storytizing), one focuses on how to build powerful narratives (Crafting Persuasion) and the fourth reflects on how to combat bad actors (Countering Hate). Bob is starting his next business book that will describe the future of consulting, and his first novel, which is a technology thriller.