Allen Wu was appointed President of ARM Greater China in January 2013. He joined ARM in 2004 and held the roles of President of ARM China and Country Manager & VP of sales for ARM China. Prior to ARM, Allen was VP of Corporate Marketing at Arasor, Entrepreneur in Residence at NEC America, and the founder of AccelerateMobile. He held sales and engineering positions at Mentor Graphics, LSI Logic, and Intel in the Silicon Valley. Allen holds two US patents in core based IC design methodology.