The automotive market leads all new application spaces for semiconductor growth, and has a major impact on boosting demand for adjacencies like FHE and MEMS & Sensors. Here's where you can discover opportunities, meet key players, and learn how to capitalize on the explosive growth in demand.
Concept Cars: Drive new revenues in a world BEYOND SMART.
Come experience the Smart concept cars of the future. Via the latest interactive bells and whistles, you'll get insights into the transportation electronics ecosystem and gain ground-floor positioning on new device collaborations and developments.
Tech Demos: Set your sights on the cars of tomorrow.
The industry is experiencing significant changes as traditional and emerging OEMs reinvent the electronics, hardware, software, and system architectures that are dramatically transforming the way cars look and operate. Smart Automotive Showcase Demos will put you up close and personal with the latest innovations.
Meet the Experts Theater: Pave the road to success.
Engage with thought leaders and technical experts as they detail the critical role silicon, MEMS & Sensors, and microprocessors play in creating todays totally connected Smart Transportation experience. You'll learn what it takes to design products capable of meeting the increasingly complex demands of manufacturers and suppliers in the fast-growing autonomous vehicle marketplace.