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Tectonic Shifts and Disruption? A Great Opportunity or a Major Concern to the Auto Industry

Wednesday, July 12 2:45pm

With over hundreds of sensors, tens of ECUs and many million lines of code today, the car EE ecosystem requires even more hardware and software components tomorrow. This phenomenon is not limited natively to cars rather the expansion is happening equally "off board” in the data centers supporting these functionalities. Smart data generated from cars and owners will become a focal point more so than ever as the industry grapple with new entrants from “big tech”, “access economy" and new “mobility" shifts. This talk will touch on the strategic under currents that the industry is experiencing and provide an insight to what could lie ahead.

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