Resources and Updates
Tip of the Month
Don’t Cut Your Marketing Dollars Or Your Trade Show Presence! At the start of the Great Depression, Kellogg’s and Post were neck and neck in cereal sales. Post slashed their marketing budget, while Kellogg’s maintained theirs. When the Depression ended, Kellogg’s had a market share dominance that they maintain to this day. Continue reading….
Want to review all of the previous Tips-of-the-Month? Click here.
Exhibitor Updates
The monthly SEMICON West Exhibitor Update provides the latest show information for exhibitors, including breaking news, useful tips, important dates, and more.
Important Notices for 2010!
Moscone Center closed on Sunday, July 11
Moscone Center will be going ‘dark’ on Sunday, July 11, 2010. During this time, Exhibitors will not have access to the exhibit halls, and there will be no Exhibitor Services available. Moscone Center will re-open again from 8:00am-8:00pm on Monday July 12, 2010 for standard move-in.
Exhibitor Badges
Badges will no longer be mailed in advance. Badges can be picked up on-site beginning Thursday, July 8 at 8:00am in upper South Lobby.
Last-In, First-Out Locations
Exhibitors located in Last-in, First-out (LIFO) booths are scheduled to move in on Monday, July 12 from 8:00am – 12:00noon. Last-in, First-out (LIFO) booths are noted with an asterisk (*) on the floorplan. LIFO booths are located in North Hall only.
Hanging Signs
All hanging signs must be approved by Show Management and Freeman in 2010. Unapproved items will not be hung. No items or additions will be approved at show site. Please send in your hanging sign design to Katie Nguyen Email: katienguyen@semi.org or Fax: 1.408.943.7953 by June 11, 2010 for an official approval.
New U.S. Customs Regulations for Ocean Freight Shipped to the U.S.: 10+2 Rule
The U.S. Department of Homeland Security has introduced new measures to identify ocean cargo that may pose a security threat before it is loaded on board a vessel bound for the USA. The new regulation requires that specific information about the cargo be filed with U.S. Customs (CBP) in advance of the goods being shipped. This program is mandatory and is subject to penalties by U.S. Customs for noncompliance, effective January 26, 2010. For more information, or go to http://www.cbp.gov/xp/cgov/trade/cargo_security/carriers/security_filing/, http://www.iela.org/iela09/Default.aspx?refer=113&id1=sub1Lnk73&id=mainLnk4 or contact your TWI Import Services representative.
Exhibitor Education
The founders of SEMI and SEMICON West had one mission in mind: Help companies in the semiconductor equipment and materials industry expand their opportunities and grow their businesses. 37 years later, this is still the core value of SEMI and SEMICON West.
To help exhibitors maximize their SEMICON West experience and investment, SEMI provides valuable educational resources and tools to help companies expand their brands, reach customers, and explore new markets.
Exhibit Managers Guide (PDF 1.79Mb)
The SEMI Exhibit Manager’s Guide (EMG) (PDF 1.79MB) is presented by the SEMI North America Exhibitor Committee, and is a helpful planning resource for any exhibit manager. Use this guide in conjunction with your Exhibitor Services Manual to help maximize your time as you navigate through the details of preparing for SEMICON West.
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