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Exhibitor Education
Exhibitor Education
New Ideas and New Insight – Sharing the Tools of Success
Whether you’ve been exhibiting for years or are a new exhibit manager, the SEMICON West Exhibitor Education Program will give you and your team information and ideas that you can apply to make a real difference now!
For 2010, a collection of in depth articles and templates have been compiled and produced for SEMICON West Exhibitors for FREE. This valuable information is available for your reference from industry experts such as Joyce McKee, author of Let’s Talk Tradeshows, and more. Topics available to you focus on Pre-Show Marketing, Lead Generation, Booth Presentations, Public Relations, Press Management, Sponsorship Opportunities and more!
Check back often because as your planning cycle progresses new tools will be available to you specific to your pre, at, and post show needs.
The First Time Exhibitor
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Frequently Asked Questions
Do you have questions? Follow our quick and easy guide to SEMICON West Exhibitors’ frequently asked questions.
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Exhibit Manager’s Guide
The SEMI Exhibit Manager’s Guide (EMG) (PDF 1.75MB) is presented by the SEMI North America Exhibitor Committee and is a helpful planning resource for any exhibit manager. Use this guide in conjunction with your Exhibitor Services manual to help maximize your time as you navigate through the details of preparing for SEMICON West.
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Tips for First Time Exhibitors
Freeman’s guide for the First Time Exhibitor – tips on best practices to get you going on your show planning
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First Time Exhibitor Coupon Program
Are you a First Time Exhibitor? Take advantage of fantastic deals offered to you by SEMICON West preferred vendors and enhance your marketing tool kit. Save up to 20% off of services offered by Freeman Exhibitor Services, ETS, Kushner & Associates and more. This program is only offered to First Time Exhibitors at SEMICON West 2010 as defined by show management.
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Planning & Budgeting
E-Course
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Pre-Show Planning: Best Practices for Exhibiting by Objectives
Exhibition industry research finds that 76% of exhibitors fail to set clear objectives for tradeshows. Have you set your objectives for SEMICON West? In this E-Course, Jefferson Davis, president of Competitive Edge is known as the “Tradeshow Turnaround Artist", details the importance of creating clear goals and objectives for your SEMICON West exhibit.
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Check List
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Beating the Deadlines
Are you ahead of the game? Reference this handy timeline often as you progress with your SEMICON West planning to see the next step.
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Creating a Realistic Trade Show Budget
Is your budget inline with your marketing goals? Are there areas where you should enhance your SEMICON West trade show budget? Wondering if there are areas where you can maybe cut your budget? Susan A. Friedmann, CSP. The Tradeshow Coach has a few recommendations that might help steer you in the right direction.
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Exhibiting Dollars and Sense
Trade shows can either be an expense-spend a lot of money and get little or nothing in return, or an investment-offering a solid return. It depends on how you view shows and how you manage your exhibiting dollars. In this article, Jefferson Davis, Competitive Edge, helps make sense of the dollars and sense spent around your trade show experience.
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Material Handling - Freeman FAQ's
Part of a good show experience should happen before the show even opens. That means what goes on behind the scenes – including how smoothly your exhibit gets there in the first place – is just as crucial an element as the overall sow itself. With that in mind, Freeman continues to develop programs and procedures to ensure our material handling services are the best in the industry.
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Pre-Show Planning Tips for Shipments - Freeman FAQ's
Be ready for show site…review Freeman’s Pre-Show and Onsite tips for shipping, material handling, crate delivery and labor management.
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Check List
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Freeman Cost Summary Template
Use this easy template to plan for your expenses as related to SEMICON West!
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Marketing and Communications
E-Course
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Pre-Show Planning: Best Practices for Exhibit Marketing
Exhibition industry research finds that 80% of exhibitors fail to set clear objectives for tradeshows. Have you set your objectives for SEMICON West? In this E-Course, Jefferson Davis, president of Competitive Edge is known as the “Tradeshow Turnaround Artist", will show how to tailor your marketing practices to attract the right visitor to your booth. Learn the 9 best exhibit marketing practices in just 40 minutes.
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E-Course
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Lead Management: Best Practices in Tradeshow Lead Management
Exhibit Surveys annual tradeshow trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. In this E-Course, Jefferson Davis, president of Competitive Edge known as the “Tradeshow Turnaround Artist", will provide 12 tips to turn leads captured at show site around.
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Creating a Press Kit
There's no rule book on creating press kits that says what components you must include in your own media kit. Your press kits will vary based on what you're using your PR to promote and the type of venue where you'll be distributing your press kit. … What you do include is a very important decision because a press kit is an easy way to put the spotlight on you or your business. Gain insite on the key components of a Press Kit and what you should be including in your Press Kits for SEMICON West 2010.
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Using the Media Effectively
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize your tradeshow effort.
The Tradeshow Coach, Susan A. Friedmann, CSP.
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The Top Ten Dealing With the Press
Positive editorial coverage is worth its weight in gold. Yet many exhibitors don't know how to work effectively with the media. Here are ten do's and don'ts about working with the media at a trade show. Remember, the press is not your enemy. The Tradeshow Coach, Susan A. Friedmann, CSP.
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The CDS Exhibitor Success Kit
Our Partners at Convention Data Services have detailed an excellent tool for your use in Lead Generation, Lead Management and Post-Show Lead Follow Up. Take a moment to download this excellent tool to help you better manage your leads from SEMICON West 2010.
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Is Sponsorship Right for Your Company?
Wondering if sponsorships are worth it? Wondering if they can help your company without breaking the bank? Absolutely! Hear from The Tradeshow Coach, Susan A. Friedmann, CSP on the ins and outs of trade show sponsorships and how they can improve your next show experience.
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Exhibiting
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Product Demos Make Your Booth Sizzle
Demonstrations are a key element in trade show strategy, but effective demonstrations require practical skills and expert interactive communication with the audience. Check out the tips that Kieth Reznick, President of Creative Training Solutions has on product demonstrations.
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Demos to Draw Them In
In this Q&A article, Candy Adams, AKA, “The Booth Mom”, provides key in site on how to make your product demonstrations stand out on the tradeshow floor.
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Booth Staff Training Essentials
Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success….
In this article, Dick Wheeler details key training tips to sharpen your booth staff’s skills.
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E-Course
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Exhibit Measurement: Best Practices in Exhibit Performance Measurement
Exhibitor Magazine research found that 86% of exhibitors lack any organizd form of post show measurement. In this E-Course, Jefferson Davis, president of Competitive Edge known as the “Tradeshow Turnaround Artist", will show how developing and utilizing a consistent set of exhibit performance metrics across your show calendar will provide your company with consistent analytical tools to better evaluate, justify or reallocate resources for maximum benefit and results.
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TS2
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Save Big at TS2 Conference and Expo
SEMI supports your organization's attendance at the TS2 conference held this July 13-15 in Boston, MA. Attendees at the event will learn:
How to exhibit more efficiently and cost-effectively
How to adopt eco-friendly practices for exhibits and events without breaking the bank
How to really measure the results of exhibits and events
How to integrate social media into exhibits and events
The right marketing mix to guarantee success in today's economy
SEMI has negotiated a significant discount on your company's registration to attend TS2. To receive your discount, simply:
REGISTER TODAY at www.ts2show.com/semi
Enter the priority code: SEMI
Select the full conference package and receive a 15% discount - a savings of more than $100!
Need more incentive to join us? Follow SEMI on Facebook and enter to a grant to attend the TS2 conference for FREE. You'll also receive a sizeable travel stipend to help offset your costs. Visit our Facebook page for more details.
Whether you send a seasoned tradeshow manager looking to take exhibiting results higher or a tradeshow novice looking to get up to speed fast, TS2 will benefit anyone involved in marketing for exhibits, events, digital or direct mail.
Please click here for more information about TS2.
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Webinar
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Get a preview of the sessions scheduled for TS2 2010
Check out these free webinars offered by our partners at TS2. These webinars provide a glimpse of the excellent content planned for TS2 2010.
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Do you have questions or need further assistance, email your questions to semiconwest@semi.org or contact us at Tel.: 1.408.943.7048.
