Exhibitor Education
New Ideas and New Insight – Sharing the Tools of Success
Whether you’ve been exhibiting for years or are a new exhibit manager, the SEMICON West Exhibitor Education Program will give you and your team information and ideas that you can apply to make a real difference now!
A collection of in depth articles and templates have been compiled and produced for SEMICON West Exhibitors for FREE. This valuable information is available for your reference from industry experts such as Joyce McKee, author of Let’s Talk Tradeshows, and more. Topics available to you focus on Pre-Show Marketing, Lead Generation, Booth Presentations, Public Relations, Press Management, Sponsorship Opportunities and more!
Check back often because as your planning cycle progresses new tools will be available to you specific to your pre, at, and post show needs.
The First Time Exhibitor
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Frequently Asked Questions
Do you have questions? Follow our quick and easy guide to SEMICON West Exhibitors’ frequently asked questions.
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Exhibit Manager’s Guide
The SEMI Exhibit Manager’s Guide (EMG) (PDF 1.75MB) is presented by the SEMI North America Exhibitor Committee and is a helpful planning resource for any exhibit manager. Use this guide in conjunction with your Exhibitor Services manual to help maximize your time as you navigate through the details of preparing for SEMICON West.
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Tips for First Time Exhibitors
Freeman’s guide for the First Time Exhibitor – tips on best practices to get you going on your show planning
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Planning & Budgeting
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Check List
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Beating the Deadlines
Are you ahead of the game? Reference this handy timeline often as you progress with your SEMICON West planning to see the next step.
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Creating a Realistic Trade Show Budget
Is your budget inline with your marketing goals? Are there areas where you should enhance your SEMICON West trade show budget? Wondering if there are areas where you can maybe cut your budget? Susan A. Friedmann, CSP. The Tradeshow Coach has a few recommendations that might help steer you in the right direction.
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Exhibiting Dollars and Sense
Trade shows can either be an expense-spend a lot of money and get little or nothing in return, or an investment-offering a solid return. It depends on how you view shows and how you manage your exhibiting dollars. In this article, Jefferson Davis, Competitive Edge, helps make sense of the dollars and sense spent around your trade show experience.
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Material Handling - Freeman FAQ's
Part of a good show experience should happen before the show even opens. That means what goes on behind the scenes – including how smoothly your exhibit gets there in the first place – is just as crucial an element as the overall sow itself. With that in mind, Freeman continues to develop programs and procedures to ensure our material handling services are the best in the industry.
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Pre-Show Planning Tips for Shipments - Freeman FAQ's
Be ready for show site…review Freeman’s Pre-Show and Onsite tips for shipping, material handling, crate delivery and labor management.
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Marketing and Communications
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Creating a Press Kit
There's no rule book on creating press kits that says what components you must include in your own media kit. Your press kits will vary based on what you're using your PR to promote and the type of venue where you'll be distributing your press kit. … What you do include is a very important decision because a press kit is an easy way to put the spotlight on you or your business. Gain insite on the key components of a Press Kit and what you should be including in your Press Kits for SEMICON West.
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Using the Media Effectively
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize your tradeshow effort.
The Tradeshow Coach, Susan A. Friedmann, CSP.
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The Top Ten Do's and Dont's In Dealing With the Press
Positive editorial coverage is worth its weight in gold. Yet many exhibitors don't know how to work effectively with the media. Here are ten do's and don'ts about working with the media at a trade show. Remember, the press is not your enemy. The Tradeshow Coach, Susan A. Friedmann, CSP.
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The CDS Exhibitor Success Kit
Our Partners at Convention Data Services have detailed an excellent tool for your use in Lead Generation, Lead Management and Post-Show Lead Follow Up. Take a moment to download this excellent tool to help you better manage your leads from SEMICON West.
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Is Sponsorship Right for Your Company?
Wondering if sponsorships are worth it? Wondering if they can help your company without breaking the bank? Absolutely! Hear from The Tradeshow Coach, Susan A. Friedmann, CSP on the ins and outs of trade show sponsorships and how they can improve your next show experience.
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Exhibiting
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Product Demos Make Your Booth Sizzle
Demonstrations are a key element in trade show strategy, but effective demonstrations require practical skills and expert interactive communication with the audience. Check out the tips that Kieth Reznick, President of Creative Training Solutions has on product demonstrations.
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Booth Staff Training Essentials
Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success….
In this article, Dick Wheeler details key training tips to sharpen your booth staff’s skills.
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